Snapchat has launched the Snapchat Winter Village, an augmented reality (AR) shopping experience featuring luxury brands Chopard, BOSS, and Lancôme. The initiative allows users to visit digital boutiques for each brand through AR Lenses on Snapchat between December 1 and 31.
The virtual village is accessible via the Lens Carousel and the brands’ Public Profiles. Each boutique was developed in partnership with creative studio Atomic. Users can view products up close in AR and complete purchases directly through the respective brand’s e-commerce platforms.
A spokesperson for Snapchat stated: “For the first time globally for luxury, Snapchat is bringing together three iconic luxury brands – Chopard, BOSS, and Lancôme – inside one immersive digital village where visitors can step into each boutique in AR.”
Snapchat says this approach offers a new way to shop during the holidays by combining elements of online convenience with aspects of in-store browsing. According to the company: “The Snapchat Winter Village uses Snap’s AR technology to offer a fresh, engaging way to shop for the holidays. Snapchatters can discover new products, explore each brand’s universe, or find gift inspiration in a space that blends the ease of online shopping with the delight of an in-store visit.”
