Snap Inc. announced on Mar. 25 a series of new advertising solutions designed to help brands capture attention and drive sales on Snapchat’s platform, which the company says now reaches nearly one billion monthly active users.
The company said these updates are intended to address challenges such as ad fatigue and shrinking attention spans by creating an environment where users find meaningful connections. According to Snap Inc., about three out of four Snapchat users consider their time on the app meaningful, with those users reportedly more open to ads, more likely to engage with relevant ads, and more likely to take action after seeing them.
One of the key additions is Total Snap Takeovers, a feature that allows advertisers to appear as the first ad spot in each tab within Snapchat. The company said this approach gives brands wide reach and high impressions, leveraging user behavior data that shows U.S. Snapchatters open the app over 30 times per day and most visit multiple tabs during a session. “When brands activate across Snapchat’s ecosystem, awareness doesn’t just increase, it enables brands to build relationships with their customers as naturally and authentically as friends do with each other,” the press release stated.
Snap Inc. also highlighted that campaigns using multiple engagement formats—such as Sponsored Snaps in Chat feeds combined with augmented reality (AR) and video—can lead to higher unaided ad recall compared to single-format campaigns.
For commerce-focused advertisers, Snap Inc. introduced new direct response tools including Smart Campaign Solutions for better audience targeting and updated shoppable ad formats. The company reported that its platform drove the highest return on ad spend according to a recent benchmark report by Triple Whale in 2025. Additionally, Snap is testing new features like Offers integrated into Snap Ads—which allow promotions directly within advertisements—and evolving Dynamic Product Ads (DPA) with formats such as Multi-Segment DPA alongside beta tests for Vertical Carousel Ads and Product-Level Video Ads.
The announcement comes during a week featuring both NewFronts and Shoptalk events, underscoring what Snap describes as its commitment to providing solutions for both brand building and commerce conversion across its ecosystem.
