Snap Inc. has announced the launch of the App Power Pack, a collection of new products and optimizations aimed at helping app marketers improve their campaign performance on Snapchat.
According to Snap, the App Power Pack is designed for easy integration into both new and existing campaigns. The company states that advertisers can start using these solutions immediately without making significant changes to their current setups. The suite supports both SKAdNetwork (SKAN) and Non-SKAN campaigns and, according to Snap, products in the pack are producing at least a 25% increase in app installs.
The App Power Pack introduces several features:
Improved Target Cost Bidding allows brands and agencies to set target cost-per-acquisition (tCPA) goals along with budgets. Snap’s system then dynamically adjusts ad delivery to reach users most likely to convert.
Sponsored Snaps for App Advertisers are now available through auction, letting businesses drive downloads directly from Snapchat’s Chat inbox—the platform’s most frequently used feature. “Sponsored Snaps is our first ad format to reach Snapchatters directly in the Chat inbox, the most frequently used surface in Snapchat2, and in Q4 2024, Sponsored Snaps was our largest single day reach product in the US3. As of Q2 2025, Sponsored Snaps are now driving an 18% lift in unique converters across app installs and app purchases4.”
App End Cards aim to enhance user engagement after interacting with ads.
Playables for Immersive Experiences are currently being tested in alpha for Non-SKAN campaigns. This feature lets users try a mini version of a mobile game within Snapchat before downloading it.
Snap says that all these tools are part of its ongoing effort to help marketers meet their business objectives on its platform.
