Every day, hundreds of millions of Snapchat users interact with Lenses, and over 400 million have used Gen AI Lenses more than 4 billion times.
Snap Inc. has announced the launch of the Imagine Lens, described as its first Open Prompt Image Generation Lens. This new feature allows users to create, edit, and recreate Snaps by entering their own prompts. Users can then share these creations with friends, post them to their Story, or distribute them outside of Snapchat.
The Imagine Lens is available exclusively to subscribers of Lens+ and Snapchat+ Platinum. Snap Inc. states that this release brings “the latest in AI innovation” to its user base.
According to the company: “Today we’re introducing the Imagine Lens, our first Open Prompt Image Generation Lens. With the Imagine Lens, Snapchatters can create, edit, and recreate Snaps simply by entering their own prompts, then seamlessly share them with friends, post to their Story, or outside of Snapchat.”
The company adds: “Exclusive to Lens+ and Snapchat+ Platinum subscribers, the Imagine Lens unlocks even more creativity for our community with the latest in AI innovation.”
No further technical details about how the Imagine Lens operates were provided in this announcement.
