Snap Inc. has announced the launch of Lens+, an addition to its Snapchat+ subscription service. The company reports that more than 15 million users are currently subscribed to Snapchat+, which provides early and exclusive access to features.
Lens+ will offer subscribers hundreds of new Lenses and augmented reality (AR) experiences, enabling users to play, create, and share Snaps in new ways. The initial rollout includes Lenses developed by Snap Inc. as well as select creators. Among the offerings are exclusive AI video Lenses and a new Bitmoji Game Lens. Snap Inc. plans to introduce additional AR experiences on a weekly basis.
“More than 15 million Snapchatters now subscribe to Snapchat+, our subscription tier that offers access to early and exclusive features — and now, we’re introducing a new level to Snapchat+ with Lens+,” the company stated.
“In addition to all of the value from our Snapchat+ subscription, Lens+ provides access to hundreds of Lenses and AR experiences that let you play, create, and share Snaps with friends in whole new ways.”
“We’re starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more — and we’ll be adding new AR experiences every week.”
