Snap Inc. has announced that its Imagine Lens, an image generation tool powered by artificial intelligence, is now available to all Snapchat users in the United States without the need for a subscription. The company also plans to roll out the feature to additional international markets, starting with Canada, Great Britain, and Australia.
Previously, the Imagine Lens was accessible only to Lens+ and Snapchat Platinum subscribers. The tool allows users to type in a prompt and generate images based on their ideas. Users can then share these creations with friends or post them on their Stories.
“With the Imagine Lens, your creativity is the only limit. Just type in your idea, watch it come to life, and share your creation with friends, your Story, or even beyond Snapchat,” Snap stated.
To encourage experimentation with the new feature, Snap is offering users a limited number of free generations. The company also reminded users about responsible use of AI-generated content: “We love how AI unlocks amazing creativity—so keep it fun, stay transparent, and share responsibly when you use or post AI-edited or generated content.”
The move reflects Snap’s ongoing efforts to expand creative tools within its platform and increase engagement among its user base.
