Amazon has unveiled a new 13,000-square-foot studio at Amazon MGM Studios in Culver City, California, designed for its NBA on Prime Video broadcasts. The facility, which spans two stories, features a regulation half-court basketball floor, over 2,300 LED screens, and 22 cameras. The company describes it as one of the largest and most technologically advanced broadcast sets in the United States.
The studio is intended to create what the production team calls an “NBA House,” providing a setting that blends the comfort of a lounge with the functionality needed for in-depth sports analysis. The upper mezzanine hosts the main desk for pregame coverage, where host Taylor Rooks and analysts such as Dirk Nowitzki, Blake Griffin, Steve Nash, and Udonis Haslem will appear. The ground floor serves as a casual lounge for postgame shows like NBA Nightcap, featuring highlights and breakdowns in a relaxed environment.
Prime Video has incorporated technology to enhance both storytelling and viewer engagement. The extensive use of high-resolution LED screens allows for rapid transformation of backgrounds and display of data visualizations, giving fans access to detailed analysis. The half-court space enables analysts to demonstrate plays and review game footage live.
Amazon’s broadcast will also integrate advanced camera systems used at NBA arenas, including drones and cinematic-style cameras, providing multiple perspectives during analysis segments. All content will be produced in HDR and 1080p resolution to ensure a natural viewing experience.
According to Amazon, “the ultimate goal of the studio is to put viewers as close to the court as possible without them having to leave their home.” With features such as customizable Multiview, AI-powered Key Moments and Rapid Recap, and personalized bet tracking via FanDuel, Prime Video aims to offer an immersive experience for basketball fans.
Amazon’s expansion into live sports streaming has included other leagues such as the NWSL and NFL. Prime members will have access to a variety of live sports broadcasts throughout 2025 via Prime Video.
NBA and AWS have also announced a partnership aimed at enhancing broadcasts with live stats powered by artificial intelligence, which will be incorporated into Amazon’s new studio coverage (https://www.nba.com/news/nba-aws-partnership).
