Amazon has announced the return of its Holiday Beauty Event, scheduled to run from October 20 to November 2, 2025. The event, now in its fifth year, offers customers discounts of up to 40% on a wide range of beauty and wellness products. Shoppers will find deals across categories such as skin care, makeup, hair care, personal care, fragrance, men’s grooming, and wellness.
According to Amazon, the event will feature thousands of curated deals, coupons, and gift sets from both everyday favorites and premium brands. Participating brands include Laura Mercier, tarte, Clinique, Too Faced, Julep, bareMinerals, Maybelline, Amika, Kitsch, Sulwhasoo, Dr. Jart+, Parívie, Sunday Riley, La Roche-Posay, Olay, ELEMIS, Moroccanoil, Calvin Klein, Philips, and Vital Proteins.
In addition to standard discounts and offers on products like Charlotte Tilbury and LANEIGE items mentioned in the announcement’s title but not listed among the featured brands in the release body text itself—shoppers can expect flash category deals and exclusive Amazon-only gift sets. Interactive Amazon Live programming will also be part of the two-week event.
The company highlighted that customers can find inspiration for holiday gifting or self-care routines while shopping new 48-hour category flash deals during the promotion period.
Amazon also noted a separate offer for Prime members: “Prime members can buy tickets to the early screening of ‘Wicked: For Good’ and see it four days before its theatrical release,” according to the company.
The Holiday Beauty Event aims to provide a broad selection for those looking for seasonal gifts or personal wellness products ahead of the holidays.
